A Guide to Paper Weights


Paper samples Norwich.Choosing the correct paper weight is a crucial step to creating professional print. With over 60 years’ experience in the print industry, here at Norwich Print Solutions we are on hand to help you find the best paper to suit your requirements.

Having paper too thick in a brochure or booklet can prevent the document from closing properly, while going for a thinner stock for flyers or business cards can create an unprofessional feel. We can help you to give your clients and prospects something they’ll want to hold on to.

The term GSM refers to the weight of paper and is an acronym for Grams per Square Metre. Therefore in most cases the higher the GSM, the thicker the paper. At a starting point, standard office paper is often around 80 to 100gsm.

Letterheads and Compliment Slips

Often printed on to 100gsm, however for a more luxurious feel you may opt for a 130gsm.


As standard we would suggest a 130gsm stock, however for something a bit special, we would recommend 170gsm or 200gsm.


To create a long lasting poster we use a 200gsm stock.


350gsm for a thick high quality finish.

Presentation Folders

For a thick and durable finish we recommend a 350gsm stock.


For the pages inside a brochure we would often go for a stock somewhere between 130gsm and 170gsm. For a high quality finish we often opt for a thicker cover, somewhere around 200gsm to 250gsm.

Business Cards

Being an essential tool for any business, we can help you to create connections and leave a lasting impression with our thick and durable 400gsm stock. For a further element of luxury, we can also laminate and use specialty finishes to really make your business cards stand out.

Still not sure? Get in contact today to request any samples before making your decision.


2018-07-24T09:17:07+01:00November 27th, 2015|